Ever wondered who the maestro is behind the meteoric rise of some of Latin music's biggest stars? It's Noah Assad, the co-founder and CEO of Rimas Entertainment, whose visionary leadership has reshaped the landscape of the music industry.
Noah Assad isn't just a name; it's a force. He's the architect behind the global phenomenon that is Bad Bunny, and he extends his Midas touch to other titans like Jowell & Randy and Arcngel. His journey, rooted in the vibrant streets of Puerto Rico, has blossomed into a sprawling empire that stretches from the island to the United States and across South America. At just 29, Assad had already established himself as a major player, proving that age is just a number when talent and ambition collide.
| Category | Information |
|---|---|
| Full Name | Noah Assad |
| Occupation | Music Executive, Entrepreneur, Manager |
| Company | Rimas Entertainment (Co-founder & CEO) |
| Based In | San Juan, Puerto Rico |
| Known For | Managing Bad Bunny, Jowell & Randy, Arcngel, and others |
| Estimated Net Worth | Between $550 million and $1.5 billion (Analyst Estimates) |
| Awards & Recognition | Billboard's 2021 Latin Power Players Executive of the Year, Included in Rolling Stone's 25 future figures in music. |
| Personal Life | Married to Joann Toro, celebrated 'gender reveal' for their child. |
| Reference | Billboard Latin Power Players |
The story of how Assad discovered Bad Bunny is now legendary. He attended a performance by the then-unknown artist in a small town on the island. Captivated by the raw talent and unique voice, Assad didn't hesitate. Two days later, after consulting with Hernndez Rivera, he offered Bad Bunny an artist representation contract through Rimas Entertainment. This pivotal decision set in motion a chain of events that would redefine Latin music.
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That voice, a deep bass with the texture of brown taffy, rapping over minimalist trap beats, was what initially drew Assad in. He later learned that the voice belonged to a grocery bagger who dared to dream beyond the aisles. This chance encounter would prove to be a defining moment, not just for Bad Bunny, but for Assad and Rimas Entertainment as well. It was a testament to Assad's ear for talent and his willingness to take risks on unconventional artists.
Rimas Entertainment, founded by Noah Assad in 2014, quickly became a powerhouse in the reggaeton and Latin trap genres. The label's roster boasts an impressive array of artists, including Bad Bunny, Arcngel, Eladio Carrin, Miky Woodz, and Lyanno. Other key figures at Rimas Music include Gilbert Rodriguez, Fidel Hernandez, and Raymond Acosta, all contributing to the label's success and innovative approach.
Beyond his role as CEO, Assad takes an active role in the careers of his artists. He is deeply involved in the creative process, offering guidance and support while allowing them to maintain their artistic integrity. This hands-on approach has fostered a strong sense of loyalty and trust between Assad and his clients, contributing to their collective success. Eighteen months prior, Noah Assad, was driving in L.A. when he heard his clients music blasting from a car in the next lane, highlighting the pervasiveness of Bad Bunnys music.
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Assad's influence extends beyond artist management. He is a savvy businessman who understands the intricacies of the music industry. He's built Rimas Entertainment into an independent powerhouse, proving that it's possible to achieve massive success without compromising artistic vision or authenticity. His innovative approach to Latin music has challenged the mainstream and paved the way for a new generation of artists.
Noah Assad's journey began in Puerto Rico, where he started as an event producer. In 2012, he took a chance on an emerging talent named Ozuna, becoming his first manager. He played a crucial role in Ozuna's early success, producing songs like "Falsas Mentiras" and "Espejo" with De La Ghetto for the album "Orion" by Los de la Nazza, where he also served as executive producer. This early experience laid the foundation for his future success with Rimas Entertainment.
The success of Rimas Entertainment is a testament to Assad's vision and dedication. Analysts estimate his personal net worth to be between $550 million and $1.5 billion, a figure that reflects the company's remarkable growth and the success of its artists. The label's achievements have not gone unnoticed, earning Assad recognition as Billboard's 2021 Latin Power Players Executive of the Year.
On February 1st, Assad, at 32, took the stage to accept the Executive of the Year award, marking seven years since signing Bad Bunny. He has also been recognized by Rolling Stone as one of the 25 figures who will shape the future of the music industry. These accolades underscore his impact on the Latin music scene and his commitment to pushing boundaries.
In his personal life, Noah Assad married former model Joann Toro in an intimate ceremony in Dorado. The couple publicly announced their pregnancy last October and recently shared a video of their "gender reveal" on social media. The announcement generated excitement among fans and followers, adding another layer to Assad's public persona.
However, Assad's success has not been without its controversies. There have been claims regarding the source of his initial capital, with some alleging that he received a $2 million loan from Rafael Ricardo Jimnez Dan, a former deputy minister of Hugo Chvez. These allegations have been widely circulated, but no concrete evidence has been presented to support them.
Despite the challenges and controversies, Noah Assad remains a dominant force in the Latin music industry. His ability to identify and nurture talent, coupled with his business acumen and innovative approach, has transformed Rimas Entertainment into a global powerhouse. He continues to expand his empire, leaving an indelible mark on the music landscape.
As Billboard noted, Noah Assad is a music industry veteran who discovered and nurtured the Puerto Rican superstar Bad Bunny. He built his own label, Rimas Entertainment, and defied the mainstream with his innovative approach to Latin music. His story is one of vision, determination, and a deep understanding of the cultural landscape.
The historic success of Noah Assad goes far beyond his role as Bad Bunny's manager. His client had an impressive 2022. While Assad expands his empire, his vision remains focused on empowering artists and pushing the boundaries of Latin music. His passion for music and his commitment to his artists are evident in everything he does.
In September, amidst the pandemic, Assad continued to navigate the ever-changing music industry, adapting to new challenges and opportunities. He understands the importance of staying ahead of the curve and embracing new technologies to connect with fans and promote his artists.
One anecdote perfectly illustrates Assad's impact. Eighteen months ago, while driving in L.A., he heard Bad Bunny's music blasting from a car in the next lane. This spontaneous moment encapsulated the global reach and cultural significance of his client's music, a testament to Assad's vision and hard work. "I look to the," Assad has said, suggesting his strategic outlook.
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All that, just from running into Noah Assad a.k.a his current manager and record label owner at Rimas Entertainment, changed Benitos life. Noah Assad works as a position in management at Rimas Music, which is a hospitality company with an estimated 79 employees. Their management level is manager.
